Guides for people who answer the phone while they work
Short, practical articles: carrier codes, the real cost of missed calls, what the law says about virtual assistants.
Call forwarding: codes for TIM, Vodafone, WindTre, Iliad
How to enable and disable call forwarding on TIM, Vodafone, WindTre, Iliad and Fastweb: *21* and *61* codes, forward when unanswered or busy, and what it costs.
What missed calls cost a salon
Do the maths: how many calls a salon or clinic misses each month, how many customers never call back and how much revenue disappears. Formula included.
AI Act: when you must say a virtual assistant is answering
The European AI regulation requires telling callers they are speaking with an automated system. What applies from 2026 to salons, clinics and restaurants.
What a secretary costs in Italy
The full bill for a part time receptionist in Italy: contractual minimum, INPS contributions, TFR, holidays, and what one staffed phone hour truly costs.
Voicemail or an AI assistant
A recording collects, an assistant books. What the caller gets in each case, what each one costs, when voicemail is enough and how to set the forward.
Call recording and the GDPR
Recording customer calls is allowed if you follow the rules: what to say at the start, which legal basis, how long to keep audio, what the register needs.
Cutting no-shows
Why customers miss appointments and what really cuts no-shows: when to send the reminder, how to word it and when a deposit helps or costs you customers.
Porting your business number
How to move an Italian business number to another operator: migration code, ICCID, the real timescales, exit fees and the trap of a number tied to fibre.
Google Business Profile and calls
How a Google Business listing turns searches into phone calls: category, hours, the right number, the calls report and what happens when nobody answers.
Choosing an AI answering service
Minutes and overage, who keeps the number, handover to a person, languages, where the data sits and how you leave: what to check before you sign anything.
Taking bookings by phone
What to ask and in which order, how long a slot really runs, the gap between one appointment and the next, and the written confirmation that saves the diary.
Hear how it answers.
Call the demo number: the assistant of a demo salon answers and books you a haircut.